Meet the maven | marketing strategy

Embarking on a dynamic career in the vibrant world of hospitality, I began my journey in the iconic setting of Palm Springs, California. Over the years, I cultivated a wealth of experience working with independent properties as well as renowned hotel brands, including Omni, Hilton, and Marriott. My commitment to excellence and passion for the industry led me to a pivotal role on the team at Visit California overseeing media strategy.

In this capacity, I played a key role in promoting and enhancing the tourism experience for one of the most iconic and diverse states in the nation. My journey reflects a passion for creating memorable experiences, a dedication to excellence, and a keen understanding of the intersection between hospitality and destination marketing.

Responsible for managing a staggering $75 million budget in paid media, I navigated the complexities of linear TV, OTV, digital, and SEM channels both domestically and internationally. This comprehensive approach allowed me to craft an integrated media strategy, reaching audiences across various platforms and ensuring maximum brand exposure, all while implementing effective communication across disciplines. Ensuring effective strategies for integration and collaboration are the keys to outperforming yourself year over year.

Today, I continue to leverage my extensive background in media consulting to drive innovation and excellence in the ever-evolving realms of hospitality and destination marketing.

Look, marketing is hard. Media is even harder. Advertising and technology are changing at such a rapid rate, it can feel difficult to tackle. That's where an experienced marketing consultant can help. Let my experience benefit your business.