Meet the maven | marketing strategy
Hi. I'm Katie.
Embarking on a dynamic career in the vibrant world of hospitality, I began my journey in the iconic setting of Palm Springs, California. Over the years, I cultivated a wealth of experience working with independent properties as well as renowned hotel brands, including Omni, Hilton, and Marriott. My commitment to excellence and passion for the industry led me to a pivotal role on the team at Visit California overseeing media strategy.
In this capacity, I played a key role in promoting and enhancing the tourism experience for one of the most iconic and diverse states in the nation. My journey reflects a passion for creating memorable experiences, a dedication to excellence, and a keen understanding of the intersection between hospitality and destination marketing.
Responsible for managing a staggering $75 million budget in paid media, I navigated the complexities of linear TV, OTV, digital, and SEM channels both domestically and internationally. This comprehensive approach allowed me to craft an integrated media strategy, reaching audiences across various platforms and ensuring maximum brand exposure, all while implementing effective communication across disciplines. Ensuring effective strategies for integration and collaboration are the keys to outperforming yourself year over year.
Today, I continue to leverage my extensive background in media consulting to drive innovation and excellence in the ever-evolving realms of hospitality and destination marketing.
Look, marketing is hard. Media is even harder. Advertising and technology are changing at such a rapid rate, it can feel difficult to tackle. That's where an experienced marketing consultant can help. Let my experience benefit your business.
Since work is just part of my life...
Mom Mode
Amusement
Mom Mode
When I’m not deep in marketing plans, you’ll find me with my son, Greyson (a threenager). He’s cute, funny and obsessed with anything related to first responders. We love playing at the Magic House, saying hello to the animals at the zoo, or checking out fire trucks and construction vehicles at Touch-a-Truck events. Being a mama is my most important (and usually fun) role.
Home
Amusement
Mom Mode
Born and raised in Florida, I spent 13 years in California before moving to St. Louis. With a baby in tow, I wanted to be near family, and since my dad’s whole family is here, it was the perfect place to plant roots. I’ve loved exploring my new home—STL has incredible sports (Go Blues!), warm and kind people, plus vibrant culture (and surprisingly, the best sushi I’ve ever had).
Amusement
Amusement
Amusement
When I’m not working or chasing a toddler, I'm on a yoga mat, dabbling in pickleball, testing new recipes, or contemplating my Southwest status. I’m an avid reader of anything historical, political or biographical—if I can learn something new, I’m in! My reading list also includes plenty of parenting content because, let’s be honest, my kid did not come with a user manual!
Travel
Amusement
Amusement
After spending my career in the travel industry, it’s no surprise that I have a deep love for exploring new places. I’ve learned that not all travel is created equal—there’s business travel, travel purely for fun and travel with a toddler (not to be confused with fun). No matter the destination or purpose, I appreciate the experiences and perspectives that come with being on the move.